Lead Generation Manager in Woburn, MA

onsibility. We offer careers in a variety of fields where talented people can develop and grow professionally. br American Tower, an SP 500 and a Forbes Global 2000 company, is a leading independent owner, operator and developer of wireless communications sites. We provide the infrastructure that allows your cellular phones and other mobile devices to work. Headquartered in Boston, Massachusetts, we have offices throughout the United States and in 9 other countries in Latin America, Asia and Africa. br No matter where you join us, youll find a diverse team of global employees focused on our shared success. You will also receive a generous mix of health, financial and lifestyle benefits as well as learning and development opportunities. br American Tower where you want to be. br bSUMMARYb br The Lead Generation Manager will be responsible for establishing short- and longterm strategies for generating and qualifying sales leads. The incumbent will work collaboratively with the Sales and Marketing teams to establish a systemic approach to inbound and outbound lead generation that is aligned with sales goals and marketing initiatives and impacts the sale of American Tower products and services. The incumbent will be motivated, driven and have a high-level of enthusiasm to generate a robust pipeline of qualified sales leads. The Lead Generation Manager will develop and manage a team of Lead Generation Specialists responsible for calling existing customers and potential prospects, identifying key decision makers and customers buying processes, and distributing sales-ready leads to the applicable sales contacts. br ven by strategic accounts sales strategy and new business budgets li li Coordinate with Marketing Communications to ensure that consistency is maintained across all customer communications to maximize awareness and generate qualified leads li li Identify prospects for the sales team, by investigating companies and understanding their organizational structure using tools like LinkedIn, Data.com and others li li Distribute qualified, sales-ready opportunities to Territory Managers Business Development li li Utilize creativity and out-of-the-box thinking to proactively develop new ideas andor creative marketing programs to stimulate customer interest and demand, resulting in new approaches to prospecting and lead generation li li Manage pipeline to meet or exceed quarterly and annual goals set in advance li li Continuously review and take appropriate action to improve or highlight representative statistics, including outbound calls made, qualified leads identified and lead conversion rates li li Collaborate regularly with Area Sales teams to discuss best practices, business and market trends and review qualification approach to maximize opportunities li li Utilize call center metrics and reports to creatively identify ways to improve lead generation and sales performance li li Continuously manage the performance and development of team through proper coaching, development, motivation, goal setting and general direction li ulbOTHERb br ulli Other duties as assigned li ulbSUPERVISORY RESPONSIBILITIESb br ulli Supervise and manage the performance of Lead Generation Specialists li li Create strong collaborative team environment. li li Recruit, develop and retain staff, partnering with Senior Management, Recruiting and Human Resources. This includes on-boarding and orientation for new hires li li Provide disciplined performance management for team. Define and communicate annual goals, perform formal and informal performance reviews, and ensure changes and updates are communicated in a timely and professional manner li li Proactively identify and resolve personnel issues in conjunction with Human Resources li ulbQUALIFICATIONSb br ulli Demonstrated expertise to achieve sales goals through the management of individual performance objectives and accountabilities, including service metrics for speed, efficiency, sales and quality of customer background. li li Values team work and collaboration li li Creative, resourceful, able to adapt to change quickly, with an understanding of sales methodology. li li Strong relationship-development skills resulting in long term, mutually beneficial client relationships. li li Self-motivated able to work autonomously to complete tasks and respond to department requests and to collaborate with others to utilize their resources and knowledge to identify quality solutions. li li Strong organization, planning and project management expertise expertise to prioritize tasks for both self and team to meet business qualifications and deadlines. li li Strong leadership skills expertise to drive and motivate team to achieve results. li li Expertise to work in a time-sensitive and high volume environment li li Expertise to drive work unaided toward the successful attainment of department goals and project completion dates, and as part of a team to leverage input and knowledge base of others to provide well rounded and thoughtful details and solutions li li Expertise to identify key contacts for follow up excellent expertise to communicate project and status updates to team and cross-functionally to ensure understanding. li li Good strategic and issue solving abilities to effectively influence decision making in key negotiations. li ulbEDUCATION AND EXPERIENCEb br ulli College diploma or equivalent relevant background required li li A min of five 5yrs of background in a lead generation or inside sales environment li li Background with the measurement metrics and lead generation practices of outbound call centers li li Supervisory background required li li Background using salesforce.com or other CRM strongly preferred li ulbENVIRONMENTb br Approx 100 performed in climate-controlled internal office environment working under normal office conditions. Approx 0-5 travel may be required in support of the positions responsibilities. br While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands and fingers to feel and handle, reach with arms and hands, talk and hear. While performing the duties of this job, the employee frequently is required to stoop, kneel and crouch, lift weight or exert a force up to a max of 25 lbs. br bADDITIONALb br We are a dynamic organization in a rapidly changing industry. Accordingly, the responsibilities associated with this job will change from time to time in accordance with business needs. More specifically, the incumbent may be required to perform additional andor different responsibilities from those set forth above. br The above declarations are not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job. br The incumbent must be flexible as there may be workweeks that require more than 40 hours to ensure the positions expectations and responsibilities are met. br American Tower Corporation is committed to a policy of equal employment and will not discriminate against an candidate or associate based on his or her age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, physical or mental disability, handicap, military or veteran status, genetic info, pregnancy or any other category protected under federal, state or local law, regulation or ordinance. br American Tower the Company is an equal opportunity employer and is committed to a diverse workforce. The Company is committed to a policy of equal employment and will not discriminate against an candidate or associate based on his or her age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, physical or mental disability, handicap, military or veteran status, genetic info, pregnancy or any other category protected under federal, state or local law, regulation or ordinance. br In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, candidates that require accommodation in the job application process can contact us at [removed phone] for assistance. brListing originally posted at http